Perfume

Perfume: fragrant poetry

Since the dawn of civilization, fragrance has been our most intimate art form. From the sacred temples of ancient Egypt, where priests anointed themselves with sacred scents to commune with the divine, to the royal courts of France where perfume became the ultimate expression of sophistication and desire, we have always understood that scent is emotion, memory

The alchemists of Grasse, nestled in the lavender-draped hills of Provence, understood this magic sense—how a combination of molecules could transport a soul, trigger a forgotten moment, ignite a forgotten passion.

Perfume is not just what we wear. It is a language spoken directly to the most primitive part of ourselves, bypassing reason, whispering directly to emotion.